Wiki
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Length
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“family ties” finds cousins Baby Keem and Kendrick Lamar uniting for their first official collaboration after months of partnering under the pgLang imprint. Originally titled “Jump 2,” the first part of the song was previewed back in March 2020 within the video teaser introducing pgLang; Baby Keem being the first artist partnering with Kendrick and Dave Free’s production company.
This is one of Kendrick Lamar’s very few musical appearances since the 2018 Black Panther movie soundtrack and is the first showcase of his presumed alter ego, Oklama, introduced a week before the song’s release with a mysterious website.
On August 23, 2021, Keem announced the release of the single by posting the cover art, a family picture of the two cousins paying homage to the cover of Kendrick’s acclaimed 2012 debut album, good kid, m.A.A.d city.
Keem later shared two new snippets of the song and previewed a reversed preview of the Dave Free-directed music video, which released the same night as the song.
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