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With an unexpected session, Bizarrap brings together the Colombian Shakira for session number 53. This session marks the second time that the Argentine producer collaborated with a Colombian, since the twenty-second session by Lalo Ebratt, released on January 22, 2020.
The first appearance of the song was on January 9, 2023, where in Miami and Mar del Plata a plane would pass by hanging a message from it, tempting a possible new song by the singer in 2023, in addition to giving the same date of 11. January, citing:
"A wolf like me, she's not for guys like you. 11.01.23"
Then, on the same January 10, 2023, Bizarrap—through an Instagram story—would sarcastically post to a pool, saying, “Are you there?” giving hope to a possible new session to be announced soon.
On the same day, such an alleged announcement was made on their social networks, confirming the participation of the Colombian and the launch of January 11.
This song was announced through social media by Bizarrap on January 10, 2023.
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