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Björk releases her brand new single “Náttúra” through One Little Indian on October 20, 2008. The single was initially available as an iTunes exclusive worldwide except Iceland, where it is available from Nattura.info; then everywhere digitally on October 27, 2008. All proceeds from the track will go towards the Náttúra Campaign (www.nattura.info).
The single was composed specifically to encourage active support for the Náttúra campaign, which aims at collating and providing sustainable and eco-friendly options suitable for Iceland, and generating alternative ways to utilize its natural resources. People will be able to submit their ideas on the website for sustainable green workplaces for Icelanders. According to Björk, “It is now more important than ever before to emphasize a respect for nature…I believe that profits, technological advances and working together with nature can all go hand in hand. None need to be sacrificed at the expense of the others.”
The new single is written and produced by Björk and features Radiohead’s Thom Yorke on backing vocals, Brian Chippendale (Lightning Bolt) on drums, Matthew Herbert on synth/bass, and Mark Bell on additional electronic beats. Opening with a huge elemental swirl, “Náttúra” then fires up an incendiary and fierce tribal rhythm. The song sees Björk firmly on the march in celebration of her homeland, in hopes that Icelanders harness its energy in a sustainable way.
For more information on the single and the Náttúra Environmental Campaign please visit www.nattura.info or www.bjork.com.
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