Each Time You Fall in Love

Ambient pop group Cigarettes After Sex unveiled their single “Each Time You Fall in Love”, premiering exclusively on Billboard. The elusive and dreamy track is off their long-anticipated self-titled first album, which comes five years after their debut EP "I".

The airy melody of the love song is soft yet strong, stringing together the messages of pain and memories of past relationships. With each lyric, the soft-spoken music group brings you back to that first moment of falling in love and the aftermath that follows behind it.

“She took you for a ride in summer, baby/ Lost all your money to her/ All I want to know is if you love her/ How come you never give in?” is the dynamic hook that weaves in and out of the somber song. The group’s singer Greg Gonzalez tells Billboard that the tracks is mostly about how he was never completely satisfied by any relationship he’s had. “It was as if I was always on the lookout for something more,” he says, “and it had gotten me into plenty of trouble over time.”

“Each Time You Fall in Love” is the third track released from Cigarettes After Sex’s full-length debut, which arrived on June 9, 2017 on Partisan Records. Gonzalez discussed their much-anticipated release with Billboard over email.

The group’s singer Greg Gonzalez tells Billboard that the tracks is mostly about how he was never completely satisfied by any relationship he’s had. “It was as if I was always on the lookout for something more,” he says, “and it had gotten me into plenty of trouble over time.”