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"It's Time" is a song written and performed by American alternative rock band Imagine Dragons, from the band's major label debut EP Continued Silence as well as their major label debut album Night Visions. With production handled by Alex da Kid and Brandon Darner, the song is an indie rock song, and its lyrics describe how one should never change who they are.
After the song was covered on Glee and heavy rotation in commercials and television shows, the song received commercial success and reached number 15 on the Billboard Hot 100, making it their first Top 40 single, as well as number four on the Alternative Songs chart and number three on the Rock Songs chart. It holds the longest run on the Billboard Alternative Top 10 for 2012 with 32 weeks. The single reached the top ten singles in Austria (#6), Belgium (#1), Czech Republic (#10), Ireland (#9), Japan (#7), Billboard Pop Songs (#10), and Portugal (#6). It was certified 2x Platinum by the RIAA and CRIA and Platinum by the ARIA. It was also nominated for Best Rock Video at the 2012 MTV Video Music Awards. The single enjoyed extensive radio airplay in the United Kingdom in spring 2013 and has since peaked at number 23.
The It's Time Songfacts reports that frontman Dan Reynolds first had the idea for the song after waking up at 3 o'clock in the morning. He sat on it for a year and a half before one day he sat down at his computer, and came up with its rhythm.
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