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"The Time Is Now" is a song by professional wrestler and actor John Cena. It is the current entrance theme used by Cena in WWE. Cena recorded the song in 2005 for his debut studio album, You Can't See Me. The song was released on March 17, 2005, as the lead single from the album on Columbia and WWE Music Group. The song was released as a single on the iTunes Store on June 20, 2011.

The song is widely known as being part of the Internet meme "Unexpected John Cena".

Cena made his television debut by answering an open challenge by Kurt Angle on June 27, 2002. In October, Cena and Billy Kidman took part in a tag team tournament to crown the first WWE Tag Team Champions of the SmackDown! brand, losing in the first round. The next week, Cena turned on and attacked Kidman, blaming him for their loss, and becoming a heel. Shortly after the Kidman attack, on a Halloween-themed episode of SmackDown, Cena dressed as Vanilla Ice performing a freestyle rap. The next week, Cena received a new character: a rapper who cuts promos while rhyming.

He performed his own theme song, "Basic Thugonomics", and it was featured on the WWE soundtrack album WWE Originals. He also recorded a song, "Untouchables", for the company's next soundtrack album "WWE ThemeAddict: The Music, Vol. 6". He collaborated on the song "H-U-S-T-L-E" remix along with Murs, E-40, and Chingo Bling. Cena's debut album, "You Can't See Me", was recorded with his cousin Tha Trademarc.

"The Time Is Now" was composed by Cena along with his cousin, Marc Predka (better known by his stage name Tha Trademarc). Having recorded the album with Cena, Predka was featured on virtually every track of the album. Production was handled by Jake One. The song contains samples of "Ante Up" by M.O.P. which in turn samples "Soul Sister, Brown Sugar" by Sam & Dave, and Pete Schofield and The Canadians' rendition of "The Night the Lights Went Out in Georgia" originally by Vicki Lawrence.

On October 14, 2008, M.O.P. filed suit in a New York Federal Court against Sony BMG, Stephanie Music Publishing, Cherry Lane Music Publishing Company, WWE, and John Cena. The group alleged that Cena and the WWE stole parts of their song "Ante Up" for his theme song, arguing that the song was unlawfully sampled and clearly repeated three times, during the introduction, the second and third chorus. M.O.P. sought the destruction of the song and $150,000 in damages. They dropped the lawsuit two months later.

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