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“ATTENTION” is the first song in Joji’s debut album BALLADS 1. In the song, Joji sings about how the girl he likes doesn’t give him the attention he deserves compared to the boys that she goes after, a common theme within the album in which he asks for commitment and chances.
"Is Joji singing about his career shift from his past career as FilthyFrank?"
"'Not entirely. Some parts of the song suggest his struggle with changing career paths, but the entire song isn’t about that." - Joji says in 0:53 of his Spotify RISE Session.
"It’s all very from the heart, everything instrumental is how I feel. Everything lyrically is how I feel but not exactly the stories that are happening are not really related to me. They are not autobiographical but they are how I’m feeling."
At the end of this monologue, Joji says, “Wait, what?” This is him mocking the people that don’t understand that Joji is no longer FilthyFrank and no longer wants it to be a part of his new career and that his audience should stop thinking of past career and move on.
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