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"Royals" is a song about rejecting the luxurious and materialistic lifestyle of the wealthy and elite, and embracing a life that is more humble and simpler. The lyrics portray the singer and her friends as rejecting the indulgences of those in power, such as Cristal, Maybach, jet planes, and diamonds. Instead, they choose to focus on creating their own joy and success through meaningful moments, such as counting their dollars on a train to the party, and being "bigger than they ever dreamed". This theme of setting one’s own standards for a successful life is echoed in the chorus: "And we'll never be royals/It don't run in our blood/That kind of luxe just ain't for us/We crave a different kind of buzz". Lorde encourages listeners to be unapologetic in their choices and find their own idea of what it means to be "royal".
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