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“Forever” is distinguished as the sole original track on Noah Kahan’s Stick Season (Forever), the final installment of his globally successful third album.

Noah Kahan first teased the song on September 19, 2023, by posting a video on TikTok of him singing the chorus and a deleted verse. The capitalization of the video’s caption “In The Heat Of July” suggests that that was the original title of the song; however, this has not been confirmed. The video gained an overwhelmingly positive response, quickly surpassing four million views and half a million likes. Shortly after this, on October 8, 2023, Noah Kahan shared a snippet of the second verse, which gained just as much attention as the initial post.

The song debuted during the final American show of Noah Kahan’s 2023 Stick Season Tour in Dallas on October 15, 2023. It was also performed five times during the EU & UK leg of the tour in November 2023 (in Amsterdam, Leeds, Newcastle, Glasgow, and the first of the London shows).

On December 11, 2023, Noah Kahan tweeted that the track had officially been recorded. He has also since implied that “Forever” shares a storyline with previous releases “Stick Season” and “Northern Attitude.”

On January 25, 2024, it was revealed on various social media platforms that “Forever” would make a proper appearance on Stick Season (Forever).
it is also the best song ever.

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