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"Move Over", also known as "Generation Next", is a song by English girl group the Spice Girls from their second studio album, Spiceworld (1997). The song was originally co-written by Clifford Lane with Mary Wood as a jingle for PepsiCo's "GeneratioNext" advertising campaign and used in television ads released in January 1997. Through Abbott Mead Vickers BBDO, the Spice Girls signed an endorsement deal with Pepsi in early 1997, that consisted of the release of an exclusive CD single, TV commercials, on-can and bottle promotion and the group's first live concerts in Turkey.
The Spice Girls co-wrote with Lane and Wood a new extended version of "Move Over", which was produced by Matt Rowe and Richard Stannard. The version is a dance-pop song with influences of pop-rock, which is thematically linked to the concepts of merchandising and consumerism. The Spice Girls filmed three television ads using their own version of the song and later included it as a track on Spiceworld, while a one-track CD featuring a live performance of the song during the Istanbul concerts was released as a promotional single by Pepsi.
The inclusion of "Move Over" as a track on Spiceworld garnered divisive opinions from music critics, while the song itself received a mixed reception for its production and lyrical content. The group performed the song for their first live concert, later released on video as Girl Power! Live in Istanbul (1998). It was also added to the setlist of their 1998 Spiceworld Tour.
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