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"End Game" is a song by American singer-songwriter Taylor Swift, featuring English singer Ed Sheeran and American rapper Future. The song is taken from Swift's sixth studio album "reputation". It was written by the three artists and its producers, Max Martin and Shellback. Musically, "End Game" is a pop-rap and power pop song that hybridizes hip hop and R&B, incorporating loose cadences, trap beats, and hip hop-influenced drums. In the lyrics, the three artists talk about finding their true love amidst the tumultuous gossip on their perceived reputations.
This star-studded track is the sole collaboration on reputation. Before it was announced, “Eddie” and “Future” were written in graffiti in certain shots of the “…Ready For It?” music video.
“End Game” revolves around the idea of Taylor wanting to be her lover’s soulmate. While she never mentions who this person is, the Internet seems to be convinced that since he has a huge “reputation,” he must be Tom Hiddleston, whom Taylor was in a relationship in 2016, or Joe Alwyn, her boyfriend as of the song’s release. Through the lyrics, Taylor hopes that the “drama” revolving around her doesn’t keep this guy from being with her because they’ve already been so close.
Taylor previously worked with Ed Sheeran on her 2012 track “Everything Has Changed,” on which Ed sang the second verse. This is her first collaboration with Future and her overall third collaboration with a rapper, following the remix of her track “Bad Blood,” which featured Kendrick Lamar, and “Both of Us (feat. Taylor Swift)” by B.o.B., featuring Swift.
The track was released as the 3rd single off the album and sent to contemporary hit radio on December 3rd, 2017 in the United States. The music video was released on January 11th, 2018.
In the behind-the-scenes video for the song’s music video, Ed Sheeran said:
"I actually wrote in, I remember where it was, I was in a hotel room in New York, in bed at about eight o'clock in the morning. I woke up ‘cause for some reason I, like, dreamed it in my head what I was gonna do. I woke up and then, like, typed it all out and then recorded it like a day later and sent it to . And I remember liked it, which is good, positive. I’ve never really featured like this, maybe I’ve done, like, two tracks where I’ve featured. Well, you see, is kind of a play on words. Not really a play on words, it’s kind of… there’s a film with Tom Cruise called Born on the Fourth of July… my relationship started on the fourth of July."
In the same video, Taylor said:
"I really, really, really, really, really, really liked because done the, like, cadence, rhythmic thing since Plus. The “fourth of July” line makes me really happy. I also like, um, like, I don’t know, “I’ve got chips on both of my shoulders,” I like that a lot."
Sheeran told Audacy in September 2021:
"I was playing Mohegan Sun in Connecticut, and has a place in Rhode Island, which isn’t too far. So she hits me up like, ‘I know you’re in Connecticut, come around.’ I go around, she plays me some of what turned out to be reputation, and plays me this End Game, and I was like ‘Man, I really like this. Can I do a verse? Can I do a rap verse?’ And she was like, ‘Yeah, for sure!’ So the next day, I remember, I was in bed, and woke up and got my laptop out, put the song, just looped it, wrote this verse, and I went in with Max Martin, who she did the song with, and recorded it. Then Future did a verse, and then Taylor wrote a verse and we did the video."
“End Game” became Swift’s recording breaking 55th top 40 hit in the history of the Billboard Hot 100 chart, according a recent Billboard article!
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