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"Beauty Is Only Skin Deep" is a 1966 hit single recorded by The Temptations for the Gordy (Motown) label. Written by Norman Whitfield and Edward Holland, Jr., and produced by Whitfield, the song was a number three pop hit and a number one R&B hit in the United States.

The song's theme is inner beauty, and its value over physical appearance. David Ruffin sings lead on this song, relating the story of a man who's become frustrated with dating pretty women with "ugly" attitudes. He now praises his current girl, whom he does not find as physically beautiful, but feels that her personality more than makes up for it. "She may be fine on the outside/but so untrue on the inside", is a typical lyric from the song.

Norman Whitfield recorded the song's instrumental track in 1964, two years before he got together with Eddie Holland to have lyrics written for the song. Several artists recorded "Beauty Is Only Skin Deep" before the Temptations, including David Ruffin's older brother Jimmy Ruffin, and The Miracles , who included it on their 1966 "Away We A Go- Go" album. After Whitfield's previous production for the Temptations, "Ain't Too Proud to Beg", hit number-one on the Billboard R&B singles chart, he prepared "Beauty is Only" as a showcase for Ruffin and the Temptations.

"Beauty Is Only Skin Deep" was an R&B number-one hit, the Temptations' fourth, and reached number-three on the Billboard Pop Singles Chart. The song never appeared on a regular Temptations studio LP, but was featured on the group's first Greatest Hits record.

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