Autonomous sensory meridian response (ASMR), sometimes auto sensory meridian response, signifies the subjective experience of "low-grade euphoria" characterized by "a combination of positive feelings and a distinct static-like tingling sensation on the skin". It is most commonly triggered by specific auditory or visual stimuli, and less commonly by intentional attention control. A genre of videos which intend to stimulate ASMR has emerged, of which over 13 million are published on YouTube.
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