A Japanese music and fashion style, translating to "Fashion Style." The bands of the oshare kei genre, unlike those of visual kei, are bouncy and bright, their songs focusing on happy and positive messages like friends and relationships. The sound is typically ranging from pop-punk, pop rock or a more "upbeat" approach to metal (sometimes even mixes all of these together). Their style is colorful and vibrant, sometimes similar to decora, but usually much more toned down. Other than occasional eyeliner and colored contacts, they rarely wear a lot of makeup. The first band to pioneer this genre was Kamaitachi, with their early bright pink colored hair pop punk style in the late 1980's and early 1990's.