Pagan Folk is a style of Folk Music with roots in European Traditional Music. Stylistically, the subject matter and mood are usually dark and melancholy, with lyrical topics covering themes such as nature, solitude, and, not surprisingly, paganism. Although many Pagan Folk artists are associated with the Neofolk scene, Pagan Folk music notably lacks the post-industrial ethic present in Neofolk, opting for more natural, organic instrumentation and aesthetic.

Originally coined by the band Faun to describe their style of Neo-Medieval Folk with influences from more modern styles such as Heavy Metal and Electronic Music, it has since been adopted by other bands or their fans to describe their music as well.