....and this old chestnut from a 2010 article hyping the "glo-fi" subgenre with glowing praise. http://thequietus.com/articles/04528-glo-fi-chillwave-washed-out-memory-tapes (Articles like this are supposed to make hipsters salivate and cash registers jingle.)

1 more example of marketing with subgenres --http://www.blueclawsearch.co.uk/blog/2015/03/18/can-we-use-google-trends-to-predict-the-next-big-thing-in-music/ (most of the professional research online is subscription-only and written by and for industry insiders, but this gives a taste of how marketers try to use genre data to make $.

Here's a link to an industry blog which should make you wanna wash your hands when you finish reading it. This Media Analyst has worked for SXSW, various labels, management companies, online streaming sources etc. He talks about the issue of mood based tags vs. genres in marketing. Have a look-- https://musicindustryblog.wordpress.com/2014/02/14/how-the-role-of-genres-has-changed-in-music-culture/ ...there are thousands of people like this guy, and he's one of the less influential ones, as the really big players don't usually need or want to record their thoughts on a blog. The action is mostly behind the scenes in boardroom meetings and the like.

Who comes up with these genre labels? Industry insiders (record labels, journalists, the artists themselves) who want to market their wares to make them appear new, interesting and hip. Sometimes the tags have more value than others. Nowadays, every few months a new "genre" is announced by Pitchfork or some other rag. And often there are multiple categories for the same artists, like this one which is more or less the same as "chillwave." I have had the dubious pleasure of attending industry workshops and focus groups in which we were played various recent tracks due for release and asked to write down adjectives and nouns that might describe it. These were then used to brainstorm new marketing catch-phrases. More worrying, there are various production teams that purposely create new sounds, then produce bands in a way that conforms to their market-driven formulas (we all know about this for mainstream pop, but it happens in supposedly independent music too).

chillwave >

I come up with them.

Who comes up with these labels? [2]

More tracks on my new Youtube Channel : https://www.youtube.com/user/YourThirdLung Enjoy and subscribe ;) Music is...YourThirdLung

http://vk.com/wves_music

Really loving the synthetic dream foundation's newest album, "where drowned suns still glimmer"

Chill stuff mixed with some minimal from Spain! : ) https://www.youtube.com/watch?v=LHS7c5Y-4xg

@barn-e lol

Glo-Fi is Chillwave...

TOO MANY GENRES!

@p0tcookies, incorrect use of 'gay'. someone pls change.

gay desc. someone pls change.

this shouldn't be its own genre...

it's not rawk but gay

Chill wave/lo fi album for free: http://www.lastfm.pl/music/Lasariage/!+crazY+fooD+trY+tO+eaT+mE http://soundcloud.com/lasariage/sets/crazy-food-try-to-eat-me/

is chillwave

http://dirtypharmeceuticals.bandcamp.com/

glo-fi rap to the max! check out Psykic Animals Restless Earth.. They're an awesome new age rap group

v LOL.

"Rock, but never rawk." what the hell am I even reading

my favourite genre

♡

the best genre!

I love taking chances. Rawk on.

glo-fi/lo-fi electronic/psychedelic http://ifolder.ru/27023235 http://www.lastfm.ru/music/Daddy%27s+Tape

mmm... goats

http://soundcloud.com/g-a-n-665-1/willow-hutch-whew

free EP. fresh woozy beats http://skeletonzoo.bandcamp.com

@sleeplesstown - the combination of your avatar + your comment made me seriously lol. anyways... the description of this is nonsensical.

http://www.lastfm.ru/music/Хитрый+Лось

<3

http://youtu.be/0tyNelTkOLo

Computer Magic ♥

:)

like

@sonofawidow NO

glo fi > chillwave.

this sums up the type of music I'm into better than chillwave

In Brazil dont have glo-fi projects.

Chemiluminescence is love <3

fuck