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Aug 8

Rockstar Mayhem Festival

Featuring Slipknot, 36 Crazyfists and 11 more artists at Downsview Park

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Date

Friday 8 August 2008Friday 8 August 2008

Location

Downsview Park
35 Carl Hall Road, Toronto, M3K 2B6, Canada

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Description

MULTIPLATINUM ROCK ACTS SLIPKNOT AND DISTURBED TO TOP THE BILL ON THE FIRST ANNUAL ROCKSTAR ENERGY MAYHEM FESTIVAL

MAYHEM FESTIVAL PRESENTED BY VANS WARPED TOUR/ROCKSTAR TASTE OF CHAOS FOUNDERS IN ASSOCIATION WITH LIVE NATION

ROCKSTAR ENERGY DRINK IS THE TITLE SPONSOR

FUSE-TV AND REVOLVER MAGAZINE ANNOUNCED AS MEDIA PARTNERS; JÄGERMEISTER ON BOARD AS STAGE SPONSOR

TOUR TO KICK OFF JULY 9 IN SEATTLE

BURBANK, CA (January 31, 2008) – In what's sure to be the hottest concert ticket of the summer, multi-platinum rock acts SLIPKNOT and DISTURBED will lead the first-ever ROCKSTAR ENERGY MAYHEM FESTIVAL, a riotous road show packed with some of hard music's most influential artists and a plethora of the genre's most exciting young voices. The tour is set to kick off July 9th at the White River Amphitheatre in Seattle and will hit 30 cities in the U.S. and Canada between early July and late August (a full itinerary will be announced in the coming weeks).

Joining Slipknot and Disturbed on the main stage will be DRAGONFORCE and MASTODON. In addition, the tour will have two second stages: one sponsored by JÄGERMEISTER and featuring SEVENDUST, AIRBOURNE, FIVE FINGER DEATH PUNCH, 36 CRAZYFISTS and the JÄGERMEISTER Battle of The Bands Winner. An additional second stage will feature MACHINE HEAD, BLACK TIDE, SUICIDE SILENCE, THE RED CHORD and WALLS OF JERICHO.

"This summer we are truly bringing Mayhem," says Corey Taylor from SLIPKNOT, who will close each show. "SLIPKNOT is excited to be a part of it, and to be able to bring the new chapter of our history to the masses. We are already working, building and designing a new show. We cannot wait. We cannot lose. Get ready for Mayhem!"

"We're really looking forward to being on the first Mayhem tour," adds DISTURBED vocalist David Draiman. "It's a great lineup, which should set a new standard for rock tours and we're excited to be a part of it!"

Adds Clown from SLIPKNOT, "The question is, are you ready for things to be real again?"

The Rockstar Energy Mayhem festival brings together the creative team that has founded many music tours including the highly successful Vans Warped Tour and the Worldwide Rockstar Taste of Chaos Tour. Kevin Lyman, John Reese and CAA's Darryl Eaton have partnered again to bring fans the next great music festival juggernaut, which will be MAYHEM! Following the proven model of utilizing sponsorship to deliver a lower ticket price and an enhanced concert experience the tour organizers have joined forces again with ROCKSTAR ENERGY DRINK as the Title sponsor.

Live Nation is set to promote the festival nationally.

Jason Garner, Live Nation's CEO of North American Music said, "Kevin, John and Darryl are the undisputed experts in creating fan friendly touring festivals that break new bands. So it's very exciting for us to be working closely with them to build a new touring brand that can not only be a great attraction for hard music fans, but also a launching pad for new bands as well."

"We wanted to create a traveling hard music festival that puts the fans first," says Lyman. "We're offering attendees an incredible value, one that features great bands, a plethora of music-related activities and a full day of fun at a very reasonable price of entry."

Adds Reese, "The Vans Warped Tour and Rockstar Taste of Chaos tours have proven that fans will come in droves if you give them quality entertainment at a fair price. The bands on this Festival all kick major ass! We want attendees to go home and say, 'We can't wait for next year!'"

In addition to catching their favorite bands live, fans can take part in a number of festival activities, including playing the newest video games, perusing vendors, attending autograph signing sessions and a slew of other interactive activities that will add to the festival experience.

ROCKSTAR ENERGY DRINK will be sampling their products and providing great surprises for attendees. Additional sponsors include Jägermeister, HOT TOPIC and The DiNGSTORE.com (Device Personalization Company).

FUSE Television and Revolver Magazine (who will produce the Official Tour Program) have signed on as official Rockstar Energy Mayhem Festival media partners. Additional sponsors will be announced soon.

"This festival will be our marquee music presentation for years to come," says Rockstar Energy Drink Marketing Director Mike Kelso. "We at Rockstar are excited to team up with our partners from Rockstar Taste of Chaos to launch an all-out summer tour that will blow you away!"

Adds JÄGERMEISTER Director of Strategic Marketing Rick Zeiler, "Jägermeister has long been looking for a tour like Mayhem. We have this beautiful new million-dollar Jägermeister Mobile Stage and see no better place to roll it out than Mayhem with some of the biggest rock and metal bands in the world. This tour has integrity, value and most importantly…loyalty! Working with Kevin Lyman and John Reese has been great."

Specific dates, cities and the tour's Internet pre-sale will be announced in the coming weeks. Fans can go to www.mayhemfest.com to keep up with details as they are released.
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FIRST ANNUAL ROCKSTAR ENERGY MAYHEM FESTIVAL ANNOUNCES UNDEROATH TO HEADLINE HOT TOPIC STAGE

ROCKSTAR ENERGY DRINK ANNOUNCES THE ROCKSTAR LOUNGE

HOT TOPIC ANNOUNCED AS SECOND STAGE SPONSOR

DISTURBED ANNOUNCE SINGLE AND ALBUM RELEASE DATES

WORLD FAMOUS FREESTYLE MOTOCROSS TEAM METAL MULISHA JOIN MAYHEM’S RIOTOUS ROAD SHOW

BURBANK, CA – March 17, 2008 – ROCKSTAR ENERGY MAYHEM FESTIVAL announces today that hard-hitting metalcore band UNDEROATH will headline the HOT TOPIC STAGE at this summer’s highly anticipated tour, set to kick off July 9th at the White River Amphitheatre in Seattle. The much-buzzed-about tour will hit 30 cities in the U.S. and Canada between early July and late August. A full itinerary will be announced on April 1 with the festival's Pre Sale commencing on April 4 and the national on sale to commence on April 19.

Underoath joins an all-star lineup that includes main stage closer SLIPKNOT, DISTURBED, DRAGONFORCE and MASTODON and a plethora of hard
music’s most influential artists and exciting young voices. The tour will have two second stages: Underoath will headline the HOT TOPIC STAGE and MACHINE HEAD will headline the JAGERMEISTER stage. The second stages will also feature BLACK TIDE, SUICIDE SILENCE, AIRBOURNE, FIVE FINGER DEATH PUNCH, 36 CRAZYFISTS, THE RED CHORD, WALLS OF JERICHO and the JAGERMEISTER Battle of The Bands Winner.

Tour title sponsor ROCKSTAR ENERGY DRINK, who will be offering product samples and providing great surprises for attendees, will also be presenting the VIP area THE ROCKSTAR LOUNGE where a national contest will take place, and fans can PARTY LIKE A ROCKSTAR in the VIP area. Details for this special promotion will be forthcoming and can be accessed at www.rockstar69.com

Festival organizers have also announced that world famous freestyle motocross team METAL MULISHA—known for its lineup of legendary riders—are joining the riotous road show, performing three backflip-laden sets at each date in the festival area. “The Rockstar Energy Mayhem festival combines the best bands in extreme music with the Metal Mulisha rebels,” says freestyle Motocross legend Brian Deegan. “They’ll be mixing the sound of riffing and ripping 250CC motorcycles flying 150 feet in the air against the backdrop of double bass drums and shredding guitars.”

In other news, SLIPKNOT is holed up in a Des Moines studio laying tracks down for their forthcoming album. No phones, no interference... JUST ROCK!!!!

DISTURBED, recently back from rocking Kuwait, will release their forthcoming album, Indestructible on June 3 on Reprise Records. The album’s first single, “Inside The Fire,” hits radio airwaves on March 24, but fans can get an early taste of Indestructible by visiting www.disturbed1.com to sign up and hear new track “Perfect Insanity.”

The Rockstar Energy Mayhem festival brings together the creative team that has founded many music tours including the highly successful Vans Warped Tour and the Worldwide Rockstar Taste of Chaos Tour. Kevin Lyman, John Reese and CAA’s Darryl Eaton have partnered again to bring fans the next great music festival juggernaut, which will be MAYHEM! Following the proven model of utilizing sponsorship to deliver a lower ticket price and an enhanced concert experience the tour organizers have joined forces again with Rockstar Energy Drink as the title sponsor. Live Nation is set to promote the festival nationally.

UNDEROATH are currently recording the follow-up to their juggernaut gold-certified and critically acclaimed third album Define The Great Line (Tooth & Nail/Solid State). The Florida-based sextet's inexplicably delightful amalgam of mayhem and melody--plus their depth and ability--propelled the landmark 2006 album to a #2 debut on the Billboard Top 200 Chart. Renowned for their cathartic and frenzied live performances Underoath have solidly built their fan base from incessant touring and their unrelentingly intense live shows, establishing an unbreakable bond with their fans. The combined sales of their three albums is close to one million copies. The strength and explosive lure of Underoath continues in 2008.

About ROCKSTAR Energy Drink – Developed to increase the recovery time of those who lead active and exhausting lifestyles, ROCKSTAR Energy Drink is available in ten amazing flavors. You can find Original, Sugar Free, Juiced, Zero Carb, Guava, Pomegranate, Punched and Roasted Mocha, Roasted Vanilla Light and Roasted Latte at convenience and grocery retail outlets across the United States, Canada, Australia and the UK.

Specific dates, cities and the tour’s Internet pre-sale will be announced on April 1. Fans can go to www.mayhemfest.com to keep up with details as they are released.

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