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Wiki

  • Release Date

    1 January 2009

  • Length

    12 tracks

Asleep in the Bread Aisle is the debut studio album by American hip-hop recording artist Asher Roth. It was released on April 20, 2009, by School Boy, SRC, and Universal Motown Records. The production on the album was largely contributed by Oren Yoel, while the album features guest appearances from CeeLo Green, Busta Rhymes, Keri Hilson, Jazze Pha, pop duo Chester French, and the hip-hop group New Kingdom.

The album received a mixed response from critics, with reviews divided by Yoel's production clashing with Roth's delivery of hip-hop party clichés. Asleep in the Bread Aisle debuted at number 5 on the US Billboard 200, while it was supported by all 4 singles; "I Love College", "Lark on My Go-Kart", "Be by Myself" and "She Don't Wanna Man".

On Asleep in the Bread Aisle was known for the contributions from its producers, such as Don Cannon, along with newcomer Oren Yoel, who crafted the bulk of the album's beats. The album features guest appearances from Cee-Lo Green, Jazze Pha, Keri Hilson, Busta Rhymes, pop duo Chester French, and hip-hop group New Kingdom from Los Angeles. During the recording sessions, Jazze Pha was downstairs recording in the same studio, and then he went upstairs to check things out, which ended up providing some vocals for the track, titled "Bad Day". The album carries a PA label but there is no actual Parental Advisory sticker on the album cover. Instead, the PA warning is hand-drawn over the cover like the rest of the text.

The album's lead single was "I Love College", which also serves as Roth's commercial debut single. It was released on January 13, 2009. The second single as part of the promotion for the album was "Lark on My Go-Kart". It was released on March 24, 2009.

The album's third single, "Be by Myself" featuring guest vocals from American singer-songwriter Cee-Lo Green, was released on May 5, 2009. The album's fourth single, "She Don't Wanna Man" was released on July 7, 2009.

Asleep in the Bread Aisle debuted at number 5 on the US Billboard 200, with nearly 65,000 copies sold in its first week. As of February 2014, the album has sold 214,000 copies in the United States, according to Nielsen SoundScan. In April 2019, the album was officially certified gold for selling an excess of 500,000 copies.

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