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"Confident" is a song by American singer Demi Lovato. It serves as the second single from their fifth studio album of the same name (2015). The song was released on September 18, 2015, by Hollywood and Island Records for download on digital retail sites such as Amazon.com. It was written by Lovato, Max Martin, Ilya Salmanzadeh, and Savan Kotecha. Commercially, it reached the top 30 in Belgium, Canada, the Czech Republic, New Zealand, Scotland, and the United States.
The music video for "Confident" was released on October 9, 2015, through Lovato's Vevo channel. The video was directed by Robert Rodriguez, who is known for Sin City, Machete, and the Spy Kids franchise. The video stars Lovato as well as Michelle Rodriguez, Jeff Fahey, Zane Holtz and Marko Zaror. It was shot at Troublemaker Studios in Austin, Texas. Lovato had asked Robert Rodriguez to direct the music video after meeting him through their role as Maia in From Dusk till Dawn: The Series. Rodriguez stated: “I wanted it to look like a movie, not like a vamped up, over-the-top music video or a movie in a video, but actually something that looked like it was from a spy film. I felt it was this great culmination of movie, ideas and visuals all put together into this song created by Demi Lovato.”
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