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The song was originally released as part of the G.O.O.D Friday series on September 24, 2010. The song touches on fame, critics and popular culture.

At one point the song was due to be scrapped after leaking, however, Pusha T persuaded West to add it to his album regardless:

"It was actually just ‘Ye on it. I had already raved over the record because it leaked. I was like listen, there is no way this can’t be on your album, you’d have to be crazy. He was like “Really, you think so?” I was like c’mon man we got to stop treating rap like oh it came out it’s dead. When it’s good, we have to make people love it and digest it."

CyHi The Prynce was brought in the hook duties, but after Kanye fell asleep in the studio CyHi recorded a full verse that West ended up keeping.

Swizz Beatz later revealed a minor gripe he has with his vocals on this track:

"I just never understood why my part was never cleaned up. If you hear, my voice skips on it. I don’t know if he didn’t want to mess with my craft. I don’t know what it was, but everything was last-minute. Every time I hear it, it drives me crazy."

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