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"A.D.I.D.A.S." is a song written and recorded by American nu metal band Korn for their second studio album, Life Is Peachy. It was released as the album's second single in March 1997.
The title is an acronym for the statement "All Day I Dream About Sex" and does not refer directly to the popular sportswear brand, Adidas, although Korn was known for frequently wearing the sport brand back in their early years. The whimsical backronym from the brand name dates to the 1970s. In 1998, Korn took up a six-figure endorsement deal with Puma, a rival of Adidas.
The song was played at Woodstock 1999 to a crowd of 275,000. The song was a staple of the band's live setlist up until about 2007, when it started to be played far less frequently. As of 2020, the song has not been performed live in over a decade, with its last performance being in 2009.
When guitarist Brian "Head" Welch rejoined Korn in 2013, it was one of the songs he requested the band never play again. In 2003, there was an incident where Welch saw his daughter Jennea, then aged 5, reciting the explicit lyrics to the song, which was a contributing factor to him leaving the band and finding Christianity. He later recalled, "She was five years old, and I'm sitting there watching her sing "All day I dream about sex". That's not right. I don't care if she didn't know what she was singing. It still freaked me out. It's just not right for her to see her dad strung out on drugs, and it's not right for her to sing that song. It's like I was stealing her childhood or something."
"A.D.I.D.A.S." is the only official video from Life Is Peachy. It was filmed in Los Angeles with director Joseph Kahn during January 1997, and released two months later in March 1997. The plot revolves around a car accident which causes the death of all Korn members at the hands of a pimp and his prostitutes. The police officers, fire fighters, and paramedics secure the crash site. The corpses are placed in black body bags, where they appear to come alive and move violently. After that, they are transported to a grotesque morgue where a pathologist examines their corpses. When the band members are undressed, it's revealed that singer Jonathan Davis is wearing girls' underwear. This is the only video where singer Jonathan Davis can be seen wearing one of his customized sequined Adidas tracksuits. The radio mix of "A.D.I.D.A.S." is used for the video.
When asked about the video in a May 1997 interview with Australia's The Buzz, Fieldy remarked "The director….it was his idea. He just did the Shaq video with the helicopter and he did the Westside Connection video. He has had pretty much all hip hop crap. Then he came to us with his idea, he knew that Jon used to work for the morgue in the coroners office and all that crap so…We liked his idea and we're like - lets do it."
It was featured in a season 1 episode of Daria titled "Road Worrier", which originally aired on July 7, 1997.
That same year, the video for the song also appeared in an MTV program titled 12 Angry Mothers, which featured a group of mothers who judged different music videos by giving them a "yes" or "no". The "A.D.I.D.A.S." music video received a "no" from all the mothers.
Stephen Thomas Erlewine of AllMusic praised the song. He writes ""A.D.I.D.A.S." – a kinetic funk-metal track allegedly built around the schoolyard acronym "All Day I Dream About Sex" – was Korn's breakthrough single, and deservedly so – it was arguably the best moment .
"A.D.I.D.A.S." ranked 24th on Australian radio station Triple J's annual "Hottest 100" list for the year of 1997. 91X also ranked it 18th on their "Top 91 of 1997" list.
Noisecreep ranked "A.D.I.D.A.S." as the 4th best Korn video in 2013. They state "Pimps, hookers and Korn perishing in a car accident? That's not why 'A.D.I.D.A.S.' is one of the best Korn videos. It's the deft way that the band explored the seedy underbelly of a city and pushed shock value to the limit that makes it so."
"Direct a Korn video contest" winner Sean Dack took inspiration from the "A.D.I.D.A.S." video when directing Korn's "Alone I Break" in 2002.
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