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“BUTTERFLY” is a psychedelic pop anthem about rebirth and new beginnings. It contributes the first part of the story from MARINA’s sixth album, as she stated on TikTok. It marks her first single since the deluxe edition of her previous record, Ancient Dreams in a Modern Land.
It is also MARINA’s first release as an independent artist under her own label Queenie Records. The song describes the poetic metamorphosis of the protagonist, becoming a butterfly after the cocoon. On May 17, 2024, MARINA took to Instagram to share an instrumental snippet in a post captioned “IN CHRYSALIS”. Fans welcomed the teaser as indicative of the artist’s new era.
On January 31, 2025, MARINA provided coordinates to a QR code, which directed fans to a location where they were given a signed card with the track’s release date, a colouring book page, and live caterpillars alongside their respective instructions. MARINA officially announced the track via social media on February 7, 2025. Outlets such as Rolling Stone and NME featured “BUTTERFLY”.
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