Biography
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Years Active
1967 – 1968 (1 year)
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Founded In
Massachusetts, United States
Massachussetts outfit whose only album (released in 1968) is full of interesting and quite imaginative psych-folk rock with great female vocals by Gail Winnick.
The Art Of Loving have a mixed male/female vocal style at their head - a sound that's somewhere in the Mamas & Papas mode, but a bit more stripped down - and crafted here with leaner, darker sounds that are really great - and almost a bit spooky at times! As with other Mainstream rock sessions, there's something magical about the way the bass is recorded - a completely flat tone that pushes the music up from the bottom, and really makes a magical platform for rougher guitar, organ, and drums. Tracks are almost all originals by male singer Paul Applebaum.
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