Дата
Суббота 25 октября 2008 — Суббота 25 октября 2008
Место
ACDC Lane
Melbourne,
Australia
Описание
Chupa Chups Celebrate 50 Flavour-Filled Years
It was a single light bulb moment in 1958, (by Spanish confectionery pioneer Eric Bernat) that created a ‘sweet on a fork’ aka: the ‘lollipop’, sparking one of the biggest revolutions in confectionery history. From humble hand-rolled beginnings in Spain, Chupa Chups has grown to become a global phenomenon sweetening the lives of the young and young at heart all over the world. This evolution has seen the Chupa Chups range grow from an original seven flavours to a gob-smacking 127 (not all of which are available for sale in Australia), and the famed Salvador Dali designed logo become an omnipresent pop icon dotted across all manner of mediums around the globe.
A brand as rich in heritage as flavours, it is its pioneering spirit that has seen it achieve (quite literally) out-of-this-world success, when in 1995, at the request of Mir Space Station cosmonauts, it became the first lollipop launched into space. An irreverent and accessible sweet charged with the mission of ‘spreading sweetness throughout the world by celebrating diversity’ it continues to inspire people of all ages around the globe with distribution to over 150 countries. Kicking off its global 50th birthday celebrations in Spain earlier this year, Chupa Chups has brought the party down-under, and will create fantastical laneways dubbed ‘Chupa Chups
Lane’ in Melbourne and Sydney, with supporting street art features in Brisbane, Perth and Adelaide to coincide with the festivities. Chupa Chups Lane will be brought to life by artwork, lighting and installations for ten-day periods in each city, with Melbourne also hosting a free daytime festival event featuring live rock from one of Triple Js Unearthed discoveries Mirror House Antics, electro outfit Boy + Girl, Red Ink, Neon Knights and DJ Emilionzzzz.
Colourful, vibrant, and engaging. Chupa Chups Lane will be an event that mixes classic imagery with modern-day multi-media and entertainment to provide a perfect blend of local and international flavours for event goers to suck on.
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