Gucci Goth is a conceptual frame more than a genre, it started as a part of revolutions of the 10s (2009…). Its -tactic roots- own much to electroclash revolutions ( aprox and broad 1997-2009). For that reason Gucci Goth is narrower than synthetic term broken-clash, but is a brother frame of/with witch-house, zombie rave, Chill Wave, Footwork and newbreed… Its aim is (similar to witch house but formally different) to dissolve and re-contextualize subculture, which is a legitimate broken-clash strategy. It can be described as something variating between goth, mtv, footwork, rnb, hip-hop, house, witch house… anyhow it is integrating a culture in a shape of cancer like stuff eating pop and avant-garde and shitting something different but aware of itself.