In the 1960s, Western pop music was particularly influential on local music scenes in Malaysia, Singapore, and Brunei. When Cliff Richard and the Shadows played in Singapore in 1961, he inspired many copycat acts, and public viewing of the Cliff Richard's films in the region were often augmented with local cover bands emulating their songs.

One particular genre influenced by Western guitar-band called Pop Yeh-yeh came to the forefront and ruled the Malay music scene from 1965 to 1971. This genre was influenced by the music and fashion of The Beatles and other British rock and roll bands during the 1960s that also generally influenced the Malay music industry of that period. In fact, the term "pop yeh-yeh" was taken from a line from the popular Beatles song, "She Loves You" ("she loves you, yeah-yeah-yeah"). The term "pop yeh yeh" however was never used in the 1960s but used much later when such music was revived in the 1980s by M. Shariff & The Zurah. It might be that music journalists of the 1980s coined the term.

The first local song in the Pop Yeh-yeh vein was a song called "Suzanna", sung by M Osman in 1964. During the height of the pop yeh-yeh craze, a lot of the bands that were formed tried their best to mimic The Beatles in their look, song-writing and performance style. But still the musical style was taken from The Shadows and The Ventures. Usually the bands known as kugiran consists of four members who sings on top of handling the basic four musical instruments (two electric guitars, electric bass and drums). Most of the bands were formed in Singapore but also in Malaysia. The southern state of Johore and Singapore were the hub of activity for these bands. Most of the recordings were done in Singapore such as at the old EMI Studio at MacDonald's House in Orchard Road and many small studios owned privately.

The acronym "Kugiran" was first known to the public through Radio Singapore's weekly Top Chart "Lagu Pujaan Minggu Ini" which was hosted by the 1st Malay DJ M.I.A. (Mohd Ismail Abdullah). It was understood the acronym "Ku-Gi-Ran" was the idea of a subtitling officer, Daud Abdul Rahman. It is also said that it was P. Ramli who coined the term to differentiate it from the combo styled Malay bands of earlier times. "Kugiran" comprises 5 piece band members and a vocalist, one lead-guitarist, one bassist, one rhythm-guitarist, one organist (keyboardist) and a drummer.

The formation and development of these kugiran's encouraged the establishment and existence of various recording companies in Singapore in the 1960s and a lot of these songs were recorded on vinyl and sold well commercially. Some of the singers who made their name during that period include M Osman, A Ramlie, Jeffrydin, Roziah Latiff & The Jayhawkers, Adnan Othman, Halim "Jandaku" Yatim, Afidah Es, J Kamisah, Siti Zaiton, J. Sham, A Rahman Onn, Hasnah Haron, J Kamisah, Fatimah M Amin, Asmah Atan, Orkid Abdullah, A. Remie, Zamzam, Salim I, Kassim Selamat, M Rahmat, A Karim Jais, M Ishak, Hussien Ismail, Jaafor O, A Halim, Azizah Mohamed, S Jibeng and L Ramlee. Other popular rock and pop bands of the period include The Rhythm Boys, The Siglap Five, The Hooks which featured A Romzi as their lead vocalist (they scored a hit with the song "Dendang Remaja"), Siglap Boys, Les Kafilas, Cliffters featuring Rikieno Bajuri, Impian Bateks featuring Rudyn Al-Haj with his popular number "Naik Kereta Ku" and a cappella like "Oh Posmen", "Gadis Sekolah" etc., The Swallows featuring "La Aube", "Angkut-angkut Bilis" etc. whose vocalist was Kassim Selamat and the EP was featured in a radio station in Germany. There, "La Aube" was in the German pop chart. Almost all the above-mentioned artistes were Singaporeans. The most popular ones from the Malaysian side of the divide must include L. Ramli, Roziah Latiff & The Jayhawkers, J.Sham, Orkes Nirvana, The Sangam Boys and Les Flingers. The music and lyrics were usually composed by the bands themselves. The band leaders were also the producers of the albums of the period.

The golden age of pop yeh-yeh started to dwindle in 1971. Since the fall of the popularity of pop yeh-yeh, the center of the Malaysia music industry shifted up north from Singapore to Kuala Lumpur in Malaysia. A lot of composers, songwriters, lyricists, singers, and producers started to gain foothold not only in Kuala Lumpur but also in other cities including Johor Bahru and Ipoh to grab the opportunity of the emerging and rapidly changing Malaysian music industry.